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By Laura C. Nelson

This insightful research of the ways that South Korean financial improvement ideas have reshaped the country?s nationwide identification provides particular awareness to the style during which girls, because the basic brokers of intake, were plagued by this modification. prior scholarship at the tradition of nationalism has principally fascinated by the ways that associations make the most of reminiscence and "history" to build nationwide identification. In a provocative departure, Laura C. Nelson demanding situations those assumptions with reference to South Korea, arguing that its id has been as a lot tied to notions of the longer term as rooted in a recollection of the earlier. Following a backlash opposed to consumerism within the past due Nineteen Eighties, the govt. spearheaded a application of frugality that eschewed imported items and international trip so one can enhance South Korea?s nationwide identification. intake -with its specialize in instant gratification -threatened the state?s future-oriented discourse of nationwide team spirit. in accordance with this perceived chance, Nelson asserts, the govt. forged ladies because the crew whose "excessive wants" for fabric items have been endangering the kingdom.

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Extra info for Measured excess: Status, gender, and consumer nationalism in South Korea

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A large part of public discussion of the new consumer market focused on whether consumption on this scale was in itself a corrupt Western influence. Moreover, it was through consumption of foreign products, people feared, that “Korean” culture would fall victim to Japanese or Western infiltration. ” Although there was a widespread public movement to buy products made in South Korea and avoid imports, consumer nationalism went beyond this crude formulation. Rather, as South Korean consumers encountered an increasingly complex market, they brought to this context their sense of identification with the nation.

Halm{ni, Kwanghwamun is not far. *” I am not proud of my command of the Korean language, but I speak it quite well enough to offer directions. The old woman, however, did not understand me—in fact, she was no longer even listening. With a face revealing something between embarrassment, horror, and the discomfort of her own disorientation, she responded as she turned away, speaking English words she may have learned during the war or in some working experience or perhaps in the time just before the Olympic games, when simple English phrases were taught over the radio: “Excuse me.

Furthermore, the war (–) crippled South Korea’s economy;10 much of South Korea’s urban housing and manufacturing capacity was damaged or destroyed. In Seoul alone, more than  percent of the housing was destroyed, and over one thousand factories were damaged (Seoul Metropolitan Government :). In the war’s aftermath, throughout the s, South Korea remained heavily dependent upon foreign aid (from the United Nations and the United States, primarily), and the economy stagnated under the corrupt administration of President Syngman Rhee.

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