By Michael Michalko
Why isn’t everybody artistic? Why doesn’t schooling foster extra ingenuity? Why is services usually the enemy of innovation? Best-selling creativity professional Michael Michalko indicates that during each box of activity, from company and technology to govt, the humanities, or even daily existence common creativity is proscribed through the prejudices of common sense and the constructions of approved different types and ideas. via step by step routines, illustrated concepts, and encouraging real-world examples he exhibits readers find out how to unencumber their considering and actually extend their imaginations through studying to synthesize distinctive topics, imagine sarcastically, and enlist assistance from the unconscious brain. He additionally finds the attitudes and methods various geniuses proportion and somebody can emulate. attention-grabbing and enjoyable, Michalko’s techniques facilitate the type of light-bulb second considering that adjustments lives for the higher.
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Extra resources for Creative Thinkering: Putting Your Imagination to Work
1:15 came. 1:30 came. Finally, at about 1:45, in walked the president of the bank, with an attorney I know. The attorney said “hi” to me, but the president of the bank never even spoke to me. I was concerned because usually the bankers come to me, and I’m not asked to come to the bank. I wasn’t told what this was about and then he didn’t show up on time. We walked over to the president’s office. I said, “Hi, you wanted to see me today. ” 25 2/21/08 4:54 PM Page 26 T h e U g l y Tr u t h a b o u t S m a l l B u s i n e s s These were his exact words.
I had to buy something that had problems—a business or a building that needed turning around—so I could afford it. I always had to modify it and do a lot to make it successful. I had some good fortune doing this and some good experiences. I had built profitable, successful businesses over the years using the bank’s money. But my banker almost put that to an end in an afternoon. Here’s my story. I was trained in electronics in the Navy. When I was discharged, I couldn’t do specific electronic work.
I was so accustomed to a big company with its acronyms and the culture. I had to overcome the fear of the unknown. Amazingly, I started loving the interaction with entrepreneurs and meeting those who were running smaller businesses. It is just a whole different energy. However, it took me several months to realize that these entrepreneurs were not potential clients. They had no extra funds, and they surely didn’t want to pay for consultants. As much as I enjoyed getting to know them, I realized that I was wasting my time; they were not my target audience.